It all starts in Marrakech with a beautiful story of meeting ...
Behind Chabi Chic, there is Vanessa Di Mino and Nadia Noël.
Both originally from Paris, they moved to Morocco more than ten years ago for their respective projects.
Through a meeting in a café in Guéliz, a friendship was formed and quickly, the desire to write together a new page of Moroccan craftsmanship was born. In 2013, driven by the same desire, they combine their worlds to create a brand in their image: authentic, chic and trendy.
Vanessa, an architect by training, is the artistic director. She defines the brand's concept and designs the products in the form of collections. What she loves above all is mix and match, twisting color combinations and patterns to create unique and magical atmospheres!
Nadia, who comes from the world of international trade, manages the development of the brand worldwide.
She also manages the 3 boutiques in Marrakech and the 200 points of sale around the world. She is also proud to see beautiful hotels and restaurants equip their establishments with her ceramic collections...
Revisiting the Moroccan Lifestyle
To make it trendy, modern and chic by relying on the values of an exclusively handmade craft.
The story began with the creation of a line of tableware with traditional designs, and has since evolved into a global art of living which, because of its richness, touches several universes. Ceramics and tableware remain the must-haves of the house, complemented today by scented candles, scents for interiors and rattan furniture. Revisiting Moroccan craftsmanship while relying on our founding values is a challenge that we like to take up every day.
Each new season is an appointment!
Drawing inspiration from fashion and decorating trends, re-purposing them to make them unique and creative... Inexhaustible source of light and colors, Morocco and the richness of its history are inspirations that can be found in each of the products designed.
All the creations are imagined and conceived in the respect of the attachment to the values of the history of our adopted country. Its culture, its traditions, its artisanal know-how that we have been striving to bring to life with enthusiasm for all these years.
To make the brand as visible as possible, we are present at the most important trade shows such as Maison&Objet and Equip'hôtel in Paris, Top Drawer in London and Now in New-York.